Tuesday 24th January 2023

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The era of teleworking has brought plenty of new business modalities, and one, in particular, has taken on great importance in the field of marketing and communication: virtual events.

Virtual events have become one of the most used services by small and medium-sized companies alike interested in attracting new customers and building loyalty among their audience in the international business environment.

Celebrating events and congresses is a very efficient alternative to dynamically reach different clients. In the coming months, a large number of business events will be held in which new partners and services can be contracted and asked to attend. One of the most anticipated upcoming virtual events is in London, the so-called ICE London, focusing on the world of casinos. The advancement of this sector in the online world has led to great advantages for users.

Among the biggest differences that can be found are the no deposit bonuses in the UK and other promotions such as free chips or free spins. In this way, you can try the casino without spending any of your own money.

In addition, they can be requested in a simple and easy way without unnecessary hassle or complications. At the same time, more and more developers are developing and releasing these types of games.

However, the scheduling required for these appointments can bring along time mismatches or unforeseen events that hinder their development. Therefore, if you want to take your business a step further and open its doors to international markets, these tools may not be enough.

For this reason, if you are considering taking a step forward with your business, here are five alternatives to launch a virtual event.

How virtual events can improve your company's engagement

This is probably not the first time you've heard the terms "virtual trade show", "virtual conference" and "webinar", but how do these resources work and what impact do they have on a business?

The myriad benefits of virtual events justify the rise of this new dynamic, increasingly present in the European business calendar.

Their most attractive feature is cost reduction, as virtual events do not require space rental, technical maintenance costs, or physical staff to host and guide guests. Likewise, the scope of a virtual event far exceeds that of traditional physical meetings.

The emergence of virtual fairs, congresses and conferences has allowed different businesses to open their doors to international markets and obtain clients from all over the world. In addition, the impact of virtual events is measured through quantifiable results, a very interesting advantage that allows the analysis of total viewers, interactions and media reach of a company or organization.

On the other hand, holding virtual events enables entrepreneurs to manage their time more effectively and efficiently. This is due to the planning and organization features required by this modality, which excludes traditional waiting lines and distractions that would normally hinder the course of these events.

5 ways to set up a virtual event in 2023

1. Networking

Networking events allow interested parties to access an online event's different departments or sections. Their catalog includes meetings, video calls, and autonomy for visitors, as they can assess and choose which services to focus their attention on.

2. Webinar

Aimed at more extroverted entrepreneurs, the webinar is an online seminar aimed at interacting with the client and the company. It is generally presented in an audiovisual format and allows interaction between users through live chats.

3. Virtual conferences

Virtual conferences are presented as meeting point for different attendees. As can be expected, they provide ideal opportunities to discuss various issues and hold meetings of various kinds.

4. Virtual trade fairs

Trade fairs are one of the most traditional alternatives when it comes to publicizing a service and product. Therefore, virtual fairs are fairs that take place in virtual environments. Due to their digital nature, managers may customize any online event to their liking and overcome the geographical barriers of a business or company.

5. Virtual congresses

Unlike their conventional counterparts, virtual congresses are an ideal resource for bringing in together different speakers on the same platform. Through a well-planned schedule and previous programming, attendees can enjoy eye-catching and interesting presentations and commercial exhibitions.

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