Monday 1st February 2021
Source: Pixabay
Online gambling is now more popular than ever, and a recent report found that the UK’s online gambling revenue accounted for 15% of the worldwide market.
One major factor in the success of online gambling in the UK has been the rise of online casino gambling.
Online casinos now pull in significantly more than their land-based counterparts - with recent estimates suggesting that over £5 billion a year is regularly gambled in them.
But how exactly are online casinos slowly dominating the UK gambling market? And is this trend likely to continue in the immediate future?
Mobile Casino Gambling
Online casinos have become significantly more accessible in recent years thanks to advancements in mobile technology.
Mobile casino apps allow online casino players to do their gambling whilst on the move, and as such, there has been a huge influx of new mobile casinos entering the market in recent years.
Businesses composing your new mobile casino UK sites will be looking at apps highlighted by online casino review sites such as BonusFinder for inspiration. BonusFinder rates all of the major online casinos - from Dr Slot to Play Toro - listing information on the special offers and bonuses that these sites provide. Whilst the mobile casino market may seem fairly congested at present, each online casino has its own niches and slots that they support.
Therefore, comparison sites are imperative to gauge which mobile casinos are set up best for new users and what it is that makes them popular.
Special Offers And Sign-Up Bonuses
As mentioned above, providing gamblers with the best special offers and sign-up bonuses to entice them to its site is key to the success of any online casino.
Sign-up bonuses have become larger in recent years, and this has undoubtedly aided the success of the online casino industry.
As well as sign-up bonuses for new customers, online casinos are beginning to look at new ways to successfully market their product.
These include offering real cash welcome packages to new customers, and - depending on the type of casino - free spins in the online slots.
Source: Pixabay
Moving Popular Games Online
A recent study by the UK Gambling Commission revealed, perhaps unsurprisingly, that online slots remain the most popular casino game played in the UK - accounting for just over two-thirds of the total market share.
However, online casinos have proved that they are far from a one-trick pony, transferring longstanding casino games such as roulette and blackjack onto an online format.
This diversification has occurred partly because mobile graphic quality has improved dramatically in the last five-to-ten years.
The success of online roulette and blackjack is likely to encourage mobile casinos to look at new games to link to their product in the coming years.
Online casinos have found various ways to increase their pull on the UK gambling market in recent years, be it via increased mobile usage, technology, or larger sign-up offers and bonuses.
Online casino’s dominance has slowly increased and it is now becoming one of the fastest-growing industries in not just the UK, but worldwide.
Should online casinos continue to adapt to societal and technological changes, their upward curve is expected to continue for the foreseeable future.
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