Chesterfield Royal Gets Digital Tonic
Tuesday 7th December 2010
It's become one of the first trusts in the UK to set up a facebook profile (rather than a page) and it's hoped that they can use it to get messages across in a fast and effective manner.
There's also a new section on its own website where you can find videos showing more of the services the hospital has to offer and where to go to access them.
You can become a friend of the Royal by logging onto Facebook, searching for the Chesterfield Royal Hospital and making a friend request.
Sarah Turner-Saint is the head of communications, and she said: "We've had the profile up for about a month now to see what we can do with it and the possibilities are endless. We can look to recruit new members, send out details of ward closures if we get a Norovirus outbreak, update people on the functioning clinics during periods of bad weather and get news stories out quickly.
"We can also set up quick links to support organisations, create groups for some of our clinics and outpatient suites, post photographs to make people more familiar with the hospital before they come to visit and potentially engage more with the community through feedback and conversation."
The move is the latest part of the hospital's digital drive and comes after the Trust designed a video article section on its home website that already has several videos including a detailed look at the main entrance, the Chesterfield Birth Centre, Advice Centre and the new wards that opened in August.
"We've got five videos on there already," Sarah added, "and we've got more planned to make it easier for people to access and understand our services.
"A lot of people who come here do so without knowing anything about the layout and that can be quite intimidating. By creating these videos with an informative voiceover then we can break down some of that unease and create the impression that they've been here before.
"We have one up there or our new birth centre that is a perfect case in point. For some women the first time they see the inside the centre is when they're about to give birth but if they know they can see it from the comfort of their own home then that sense of familiarity is already there.
"These are just the first steps into what could be a real opportunity to engage with our community more, something we pride ourselves on as a Foundation Trust, and we are currently looking into how we could use Twitter and Youtube in the same way."
The Facebook page already has links to local media and it's own website, including the video articles page-you can also ask questions, suggest other links and find out how you can become a member of the Trust or which governor represents you.To view any of the Trust’s videos then you log onto to www.chesterfieldroyal.nhs.uk and click on the 'Video articles' section
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